Full Creative Direction

Lenovo and Tove Lo united for a pop-up concert during Art Basel 2019, in Miami FL.
As the night’s featured artist, Brian was granted complete oversight on the night’s optics.
His animated illustrations perfectly married Tove Lo’s party-vibe with Lenovo’s desire for hands-on PC demonstrations.

• 360º projection mapped motion graphics
  – featuring a mix of Brian Butler signature characters and Tove Lo imagery
• Live picture-in-picture interactive components:
  – BB illustrating guest portraits on touchscreen Lenovo Yoga Desktop Tablet
  – Guests ” digitally tagging” the wall using demo Lenovo Yoga PCs
• Live performance by Island Records recording artist Tove Lo
• Live-printed laptop case souvenir

This project was completed in graceful collaboration with Universal Music Group’s Brand Partnerships division, and Coleture Group agency,
Inside Miami’s Wynwood Arts 29 complex.