Brian Butler developed the complete immersive experience for the Lenovo and Tove Lo united for a pop-up concert during Art Basel 2019, in Miami FL.

Equipped with lively animated illustrations to compliment Tove Lo’s party-vibe with action points for Lenovo’s PC demonstrations.

• 360º projection mapped motion graphics
  – featuring a mix of Brian Butler signature characters and Tove Lo imagery
• Live picture-in-picture interactive components:
  – BB illustrating guest portraits on touchscreen Lenovo Yoga Desktop Tablet
  – Guests ” digitally tagging” the wall using demo Lenovo Yoga PCs
• Live performance by Island Records recording artist Tove Lo
• Live-printed laptop case souvenir

This project was completed in graceful collaboration with Universal Music Group’s Brand Partnerships division, and Coleture Group agency,
Inside Miami’s Wynwood Arts 29 complex.